Creative thinking, strategy and design services for businesses.
We spend time understanding your business, your values and the people you want to reach. Because that's where the strongest brands begin.
WHAT MAKES A BUSINESS GREAT?
People rarely connect with businesses because of a logo or colour palette alone. They connect with ideas, values and the feeling that a business understands them. Our role is to uncover what makes your business unique and express it through thoughtful strategy, design and storytelling that feels authentic to who you are.
WHY WE’RE DIFFERENT TO OTHER STUDIOS.
01. Sustainable
02. Bold
03. Dynamic
04. Creative
We create sustainably.
A brand shouldn't need reinventing every year. By taking the time to understand your business properly from the outset, we create brands that are built to grow with you. Rather than chasing trends, we focus on clarity, authenticity and timeless design that continues to feel relevant for years to come.
We think differently.
The strongest brands aren't created by following what everyone else is doing. We ask questions, challenge assumptions and look beyond the obvious to uncover what genuinely makes your business different. Sometimes that means breaking the rules, but only when there's a clear reason to do so.
We’re dynamic to your needs.
Every business is different, so every project should be too. Whether you need a complete brand strategy, a new website, photography, or support bringing everything together, we tailor our approach to suit your goals, bringing in trusted collaborators where their expertise adds value.
We love to create ‘offline’ too.
Creativity isn't just about making something beautiful. It's about solving problems, exploring possibilities and finding ideas that others might overlook. Sometimes that happens on a screen, sometimes with pen and paper, and sometimes simply through slowing down enough to think differently.
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![Aether Wellbeing]()
Aether Wellbeing
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![Black and white portrait of a woman's face with a vertical shadow split, with the word "noa" in the center.]()
Noa Yoga
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![A woman with closed eyes and a tattooed arm stretching upward, with sunlight on her face, and the text 'LOOK INSIDE' at the top and bottom of the image.]()
Rose Saltiel
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![A skincare product container labeled 'Awild' positioned on a stack of rocks, with purple and white stones surrounding it, set against a pink background with a reflective surface.]()
AWiild Skincare
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![Fitness accessories including a black kettlebell, a wooden yoga block with 'FABLE' printed on it, a pink water bottle, and a black exercise mat with 'FABLE' on it, on a gray surface.]()
Fable Yoga
I've spent over 15 years helping businesses communicate who they are. What I've learnt during that time is that the best creative work never starts with a logo, it starts with understanding.
When I first became a designer, I thought creativity was simply something I was good at. Over the years, I realised it was much more than that. Creativity is a way of thinking, one that thrives on curiosity, reflection and the freedom to explore ideas before rushing to solutions.
As my business grew, I experienced what many creatives do. My days became increasingly filled with deadlines, project management, proposals and the pressure to constantly produce. The more successful my business became, the less space there seemed to be for the type of thinking that had made me a designer in the first place.
Training as a person-centred counsellor has transformed the way I approach creative work. It's deepened my understanding of people, communication and the importance of asking better questions before searching for answers. Today, my work brings together strategy, psychology and design to help purpose-led businesses create brands that are not only beautiful, but thoughtful, authentic and built from a place of genuine clarity.
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![Modern white building with the word "LUMA" on it, outdoors seating area with umbrellas, trees, and a stone wall in the background during dusk or dawn.]()
Luma Restaurant Bali
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![Luma]()
Nude Cafe Bali
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![Image of a red background with text 'Red Gun Powder, Pererenan, Bali, Est 2022' in black.]()
Red Gun Powder
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![A black storefront sign with a white abstract logo mounted on an outdoor stone wall, with a reflection of the sign visible in a nearby glass window.]()
Oracley Space Amsterdam
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![A large white house with multiple balconies and rooftop solar panels, surrounded by lush green trees, with a swimming pool in the backyard and water nearby.]()
Lanka Yoga Sri Lanka
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![An advertising poster for The Nuga House Cafe featuring a central arched photo of a table with a glass of water, a bottle, and a wicker chair. The poster has a textured red background with bold blue text that reads "The Nuga House" at the top and "Cafe" at the bottom, along with the opening hours 8:00 - 21:00 and social media handle @NUGAHOUSE.]()
Nuga House Sri Lanka
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![Close-up photo of a person's face, focusing on their nose and lips, with dark wet hair partially covering the face. Overlay text says 'Lemess SLOW Residence'.]()
Slow Residence
Testimonials
STEPHANIE - THIRD FIELD
“Launching my own business felt vulnerable and nerve-wracking at times, but Amy's calm, empathetic and supportive collaboration was exactly what I needed. She listens deeply and can make visual all the nuances of a brand's character”
COLETTE - COVEN
“She brings a brilliant mix of creativity, organisation and strategic thinking, so ideas don’t just sound and look good, they actually make sense for the bigger picture. She asks the right questions early, keeps things moving, and pays attention to the details.”
Ways I work with businesses and individuals
BRAND STRATEGY & IDENTITY DESIGN
Together, we'll define your strategy, positioning and messaging before translating it into a distinctive visual identity. I can then help you plan the roll out across social, print & web, and support you in the launch.
ONGOING SUPPORT
Many of my clients continue working with me long after launch. Whether it's evolving your website, creating new content, developing campaigns or supporting your business as it grows, I offer ongoing creative partnership rather than one-off projects.
CREATIVE DIRECTION FOR YOUR BUSINESS
Whether you're launching a new business, developing a campaign or trying to bring your skills together, I can provide direction that ensures everything communicates the same story with clarity and consistency.
I also work with individuals 121 to help them explore creative thinking & mindset
I also work one-to-one with individuals who are feeling stuck in their work or business. You might be experiencing creative burnout, struggling to turn ideas into action, feeling overwhelmed by everything you think you should be doing, or simply unsure what comes next.
These sessions create space to step away from the noise, look at things differently and work out what’s getting in the way — so you can move forward with more clarity, confidence and energy
Still have questions, these FAQs might help! Or book a call here
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Absolutely. Not every project starts from scratch. Sometimes a business needs clearer messaging, a stronger website, updated photography or a more cohesive brand experience rather than a complete rebrand.
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Not exclusively, but they are where much of my experience lies. I work primarily with purpose-led businesses, including therapists, coaches, wellbeing practitioners, creative founders, retreat businesses and organisations creating positive change. If your business is built around helping people, we'll probably be a good fit.
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Yes. I design and build bespoke Squarespace websites that combine thoughtful design with a clear user experience. Whether you're launching a new business or refreshing an existing site, the aim is always to create something that's beautiful, intuitive and easy for you to manage.
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Yes. Visual storytelling is a key part of how people experience your brand. I offer creative direction, photography and video production to ensure your imagery feels just as considered as your brand and website.
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I see AI as a creative tool, not a replacement for creative thinking. It helps streamline parts of the process, generate ideas and improve efficiency, while the strategy, creative direction and decision-making remain deeply human. I believe the strongest work still comes from curiosity, collaboration and understanding people.
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Absolutely. I'm based in Manchester, but work with clients across the UK and internationally. Most projects are delivered remotely through online workshops and regular check-ins, with in-person meetings and brand shoots arranged where appropriate.
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I'm based in Manchester, so if you’re local I’d love to work together in real life!
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Before becoming a designer, I spent years searching for work that genuinely suited the way my mind worked. More recently, training as a person-centred counsellor has transformed the way I approach creativity and strategy. I don't begin with logos or websites. I begin by understanding people, because I believe the strongest brands grow from clarity, not assumptions.
Articles I’ve written on creative thinking.
as well as thinking creatively, I talk about our relationship with technology, menopause, neurodivergence & other things that come to mind when I walk in nature.
